Think of exhibition contractors and what comes to mind? A completely boring job, done by boring people in a boring environment? Well, think again. The job of an exhibition contractor is one that is ever evolving. Every day is filled with diverse challenges to overcome.
It’s never about creating one type of display that can be used in all applications. Every single item on the market will find a niche at one exhibition or trade fair or another. Every single contributor to these exhibitions wants their goods displayed to the optimum. Everybody wants their product to look better than their competitors.
Basically there are two types of exhibitions these are pop-up exhibits and panel displays. In all exhibitions the products are kept to attract the common attention towards the products or services offered by a company. The exhibition displays come in variety of sizes, styles and costs. The selling and display of products in an exhibition depends on the way it is presented before the visitors. Different trade organizations buy places in these exhibitions in exchange of high prices they pay. The area bought directly depends on the price paid.
The quality of your trade show displays will make or break your trade show experiences. Exhibitors new to trade shows tend to focus on the flashy; they want to create trade show displays that will draw crowds. But that’s not the point.
It’s not the number of people your trade show displays draw that matters; it’s whether or not your trade show exhibit engages them when they’re there. Use the tips for trade show displays below to create trade show displays that will engage people and get them interested in your products and services.
Trade shows are a bonanza of sponsorship opportunities. Talk with any show organizer, and they’ll be more than happy to explain how you can make sure your company’s name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. It’s just a simple matter of money – lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee.
Running a stand at a trade show or exhibition is hard work and often exhausting. But all over the world, this is how commerce has to be conducted by many business sectors, so do make the best of it! Jeremy Thorn has managed exhibition-stands all over the world and offers some helpful tips.
Showing at an exhibition or trade show is a fantastic way to raise the profile of your company and can usually result in a number or profitable business relationships.
With all the trade show display…